(BPT) - Shopping today is a vastly different experience than it has been historically. Now, you can go to the store or shop online from the comfort of wherever. You can get free delivery, same-day delivery and even at some retailers, 15-minute delivery. Choice, speed, convenience and payment options are plentiful.

For some generations these have been game-changers, but for a massive group of shoppers with growing purchasing power, this is the expectation. Consider a third of the U.S. population is younger than Amazon, which started in 1994. For the teens and adults in this group, one-click ordering, and fast, free shipping are the default.

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